Audience Segmentation 

Taking an audience first approach to full funnel marketing  

Deliver to the Right Audience at the Right time in the Right Place. 

1.First party data is the future.

2. Employ hyper audience targeting (i.e. High net worth investors with investable assets of above $500,00) 

3. Define goals and KPIs 

4. Segment messages (by net worth or geography for example). 

5. Deliver timely, relevant content clients want.

6. Gain insights (which ad format is most effective for campaign message).