Using content and video to illustrate complex stories in a memorable and engaging way.
1. Optimize for 500 words or less.
2. Make it interactive (think Maglr)
3. Text on oversized Images draw attention.
4. Send long form content on weekends (higher time on page and engagement).
5. Put articles to music (hello Hamiltones)
6. Pop up quotes as audio in articles (listen)
7. Use charts and graphs every 35 seconds
8. Personalize Video in Nurture Campaigns (Denver)
9. News Narcissism (Female images, expert quotes, match the audience)
10. Strong design and visuals reinforce.