"Elite audiences like a laugh too: Previous ‘Science of Social’ research showed audiences feel let down if video is purely informative and not also engaging and enjoyable."- Alpha Grid

  • Showcasing leaders as interesting characters brings stories to life, making it personable and memorable.

  • Humor works for serious messages.

  • Animate complex messages to easily explain. 

  • Illustrative Interviews = brand authority and connection. 

  • Test personalized videos. 

Aim for 107 seconds, 37% completion rate, key messages should occur up front.